Wednesday, 8 February 2012

Exhibition of mini concept cars - Tomica Dream Motors

At Tokyo Motor Show 2011, Takara Tomy exhibited some mini concept cars.
The Tomica Dream Motors exhibition has been held every year since 2001. For 2011, the theme was "The Future," and three concept cars were on show.
"The first concept car is called the Aquaray. It uses a solar system, so it runs on energy from light and water. This is a kind of racing car for the future. Our second car is a future means of transportation for children. It's cute, with a cat motif, and the idea here is like a girl riding a skateboard. Finally, we have a concept car that suggests the future of construction vehicles. It's modeled like a powerful bull that can push its way through rubble."
This year's exhibit is designed like a garage. It also includes the Tomicas released so far, a corner featuring collaboration with characters, and a giant diorama showing the Tomica worldview.
In addition, there's a hands-on attraction, where visitors can assemble their favorite Tomica and take it home.
"As a toy company taking part in Tokyo Motor Show, we want to express our ideas for toys in the form of cars. So we started with the idea that a toy company could think of unique concepts for future cars. Our dream is that in the future, automakers will say, we'd like to try making and selling actual vehicles based on concepts from Tomica Dream Motors."

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